The specialist level certification attests the holder the knowledge and skills to be able to quantify user experience and to draw critical decisions based on scientific methods.

Target Audience

• UX Teamleader
• UX Consultants
• Global Design Leader
• UX Trainer
• Manager

Please note: The advanced level certificate qualifies for attending the Specialist Level.

The learning objectives include

1. Calculating ROI

• What are metrics that can be applied to calculate an ROI?
• What is the explicit difference between UX/Usability metrics and marketing metrics?

2. Applying metrics in projects

• How can Usability and UX be effectively quantified and assessed in a project?
• How many users have to be included, what data collected and analyzed?
• How can the data be interpreted validly and goal oriented?

3. Implementing User Centered Design processes in organizations

• How can Usability/UX skills of people be best possibly used within or across teams and projects?
• How can an organization assess and advance their UX/Usability skills?
• How can an organization assess and advance their UX/Usability project management?
• How can an organization assess and advance their UX/Usability quality management?

4. At the end of the workshop participants will be able to 

Calculate the ROI of UX activities

• Explain metrics that can be applied to calculate an ROI and name at least 3.
• Explain the explicit difference between UX/Usability metrics and marketing metrics and illustrate at least one.

Apply metrics in projects

• Explain how to validly quantify and assess Usability and UX in a project.
• Describe what/how much data needs to be collected and analyzed and explain an example.
• Explain how the data can be interpreted validly and goal oriented and explain an example.

Implement User Centered Design processes in organizations

• Describe how Usability/UX skills of people can be best possibly used within or across teams and projects.
• Describe how an organization can assess and advance their UX/Usability skills and explain an example.
• Describe how an organization can assess and advance their UX/Usability project management and explain an example.
• Describe how an organization can assess and advance their UX/Usability quality management and explain an example.